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About Us

Protoys was established in 1994 to supply toys and services to the corporate and club sectors. Over the years, due to client demand, we expanded our services to include showbags, toy raffles and promotional items. In recent years Protoys acquired the Club Toys business in Brisbane expanding our corporate services into QLD. Today we remain Australia's premier social club supplier for children's Christmas parties and the like.  

Over the past 5 years Protoys further expanded by establishing a general wholesale division. We offer retailers a unique, ever-changing range of branded toy close outs and retail services such as catalogues and point-of-sale collateral. Hundreds of Australian retailers have come to use our products due to their heavily reduced prices, discounted RRPs, exceptionally high margin, rapid sell through and generation of excellent customer satisfaction and retention.

In Oct 2008 Protoys completed the acquisition of Jolly KidZ. Jolly KidZ is a brand of quality children's furniture and nursery equipment boasting a range of children's tables and chairs, playpens and mats, high chairs, easels and more. This diversification into the development of our own proprietary brand sets the foundation for further growth into the future, earning ourselves the reputation as one of Australia’s fastest growing toy and nursery industry suppliers.

From our humble beginnings, our team now comprises 18 full-time people, we operate from a new state-of-the-art 5000 square metre distribution centre in Sydney, we have full offices and showroom on-site and have recently established 2 quality control and product development offices in China.

Click here to read a recent article about Protoys in Toy & Hobby Magazine Australia.

The core driver of our business is an almost obsessive focus on offering high quality, branded products at exclusive value-for-money prices. At Protoys we are committed to constantly strengthening and enlarging our global and local supply and manufacturing network and increasing our range and availability of such products.

We now offer 7 distinct services including Close Outs, Jolly KidZ, Party Gifts, Showbags, Toy Raffles, Promo Items and Special Supply Arrangements. Specialised features are constantly developed and modified for each service, ensuring that we always meet the changing demands and requirements of our clients.

We are confident that whatever your requirements, we'll cater to those needs at the high standards you expect.